In a slip-up on an advertising billboard spotted by eagle-eyed Nintendo fans in London, it has been declared that Metroid Prime 4: Beyond is out now. This message appeared on a wall-mounted board in London’s Oxford Circus Underground station, with fans snapping shots of the gaffe and uploading them to Reddit.
It has been surmised by fans that a ‘coming soon’ cover might have been missed, due to be peeled off when the game launches, assumedly at some point this year.
Whoops
The appearance of the Metroid Prime 4 ad in the London Underground has prompted many fans to expect a release date announcement to drop any day now. This is mostly because the ad appears alongside already released or soon-to-be-released games like Donkey Kong Bananza.
The first images of the ad slip-up were uploaded to the Nintendo subreddit by user ‘orchestar’, who followed up with a couple of edits confirming location and adding a few more angles of the billboard for doubters who claimed it was fake.
It’s not the worst blunder we’ve ever seen, and it’s more confusing than anything else, but it makes you twist inside a little when you think about how much that ad spot might cost and how such a schoolboy error has been made.
I just did a cursory search and found it can cost between £2,000 and £10,000 per week to use an advertising spot in Oxford Circus station.
That’s a drop in the Nintendo ocean, of course.
The Japanese gaming titan was recently in the news after it was revealed that third-party games aren’t selling well on the Switch 2, most likely because almost everyone who wants to play them has already played them.
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Grant has been gaming for 30+ years and in the industry for 10+. You'll probably find him playing a post-apocalyptic game or an extraction shooter somewhere.
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