Apple is joining the list of companies raising the prices of their devices, and blaming it on memory and component shortages.
On Thursday, Apple’s online store revealed price increases across several product lineups, including iPads and MacBooks, among other devices. These price increases range from $30 to as much as $1,300, and are effective immediately.
MacBooks, iPads, and Mac Studios All Jump in Price
At least 15 devices have seen their prices increase, as first reported by Macrumors. The most modest increase comes on the HomePod mini, going from $99 to $129. On the other end of the spectrum, you have the Mac Studio M3 Ultra jumping $1,300 from $3,999 to $5,299.
You can check out all of the big changes below, courtesy of Macrumors.
- HomePod mini: $129 from $99
- HomePod: $349 from $299
- Apple TV: $199 from $129
- iPad: $449 from $349
- iPad mini: $599 from $499
- iPad Air: $749 from $599
- iPad Pro: $1,199 from $999
- MacBook Neo: $699 from $599
- MacBook Air: $1,299 from $1,099
- MacBook Pro: $1,999 from $1,699
- iMac: $1,499 from $1,299
- Mac mini (M4 Pro): $1,599 from $1,399
- Mac Studio (M4 Max): $2,499 from $1,999
- Mac Studio (M3 Ultra): $5,299 from $3,999
- Vision Pro: $3,699 from $3,499
These Increases Were Expected
Apple raising its prices shouldn’t come as a surprise. Despite many viewing it as unnecessary, Apple CEO Tim Cook recently said in an interview with The Wall Street Journal that it was going to happen.
“Unfortunately, price increases are unavoidable,” Cook told the outlet. “We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the situation has become unsustainable.”
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Mike has been covering the gaming industry since 2012, and has reported on some of the largest events in the industry while also working as an investigative reporter. Outside of…
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