Sony is advertising to those who love physical media… Well, at least in the music space, they are.
Recently, Sony shared a promotional post on social media for their LX3 Turntable, a vinyl player. The tweet, which was shared on July 25, encourages potential customers to “drop the needle, press play, and enjoy music the way it was meant to be heard.”
The LX3 Turntable was first announced back in January and officially released in April of this year.
Sony Vinyl Ad Sparks Backlash Due to Physical PlayStation Disc News
Of course, this led to some backlash from users who saw this tweet and the embrace of physical media as a slap in the face when Sony recently announced that, beginning in 2028, they would no longer be producing physical game discs.
- More on Sony’s Push to End Physical Game Production: PlayStation Confirms Support for Existing Physical Games Post 2028
Vinyl Hits $1 Billion While Physical PlayStation Sales Slide
The reality is, of course, that vinyl records and other physical media formats in music have been steadily returning for many years. According to a report from the Recording Industry Association of America, vinyl purchases in 2025 generated 1.04 billion. This was the first time vinyl music sales reached the $1 billion mark in a calendar year this century.
In the 2025 fiscal year, about 70 million PlayStation game discs were shipped. This accounts for 22% of total sales for PlayStation 4 and PlayStation 5 games. Still, this was about a 4% decline year-on-year and about an 87% decline from the peak of physical game sales from 2008-2009, per VGChartz.
Still, despite the obvious shift towards digital purchases, many believe that the option for physical game mediums should always be there. One of the latest names to share that perspective is Rockstar Games co-founder Dan Houser.
How do you feel about physical media in music versus video games? Do you purchase physical media more for one than the other? Sound off about this story and all others in our official Discord server.
For more, check out how Sony has already begun repurposing its physical games website. Also, don’t forget to sign up for our weekly newsletter.
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