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EXCLUSIVE: ‘We Will Break 100 Million Units With This Launch’—Randy Pitchford on Borderlands 4

Borderlands 4 is set to be released worldwide on September 12, and it’s the broadest and most ambitious iteration that Gearbox has ever created. In Borderlands 4, players are set to explore a seamless open world and be presented with more choices and options for gameplay styles than ever before.

I sat down with Randy Pitchford at Gamescom to learn all about Borderlands 4, from what it took to create it to where it goes post-launch. He made a bold statement about the sales of the series and how impactful Borderlands 4 will be.

Here’s the full video interview before you jump in:

‘We’re Now Expert at Making Borderlands’

When I caught up with Randy Pitchford at Gamescom, I came away with a wealth of information about Borderlands 4, the upcoming open-world shooter from Gearbox. As the CEO and creator of the franchise, Pitchford has been pivotal in pushing the brand forward for the last 20 years, working with a dedicated and talented team to make this series something legendary.

Pitchford reflected on that and looked to the future of the series beyond Borderlands 4:

We’re just now beginning to dig into what our post-launch is, and we’ve got some extremely exciting plans that I cannot wait to share and talk about.

We’re now expert at making Borderlands 4, and when you’re making a game, you kind of figure out how to make it as you ship it. That’s one of the reasons why our post-launch content tends to be so good.

Thinking about Borderlands ‘beyond the game’, it’s so wild to me. I remember I came to Gamescom with Borderlands 1, just trying to scream from the tallest mountain to get anyone to pay attention to it and nobody cared.

A lot of people predicted that Borderlands wasn’t going to work.

Now, here we are with the game franchise, we will break 100 million units with this launch, easy, all in with the franchise.

Borderlands is more than 15 years old as a series, and as Pitchford explained, he’s spent the last 20 years of his life building it and pushing it out to the masses. With each iteration, the franchise becomes more explosive and energetic, and Borderlands 4 represents the (for now) pinnacle of the series.

The last numbers suggested that the series was sitting at around 92 million units sold, which means that Gearbox is anticipating at least 8 million sales with Borderlands 4.

Let me know on the Insider Gaming forum what you’re most looking forward to about Borderlands 4.


For more Insider Gaming coverage, check out the news that Halloween: The Game has been announced

Written by
Grant Taylor-Hill
Senior Editor and Esports Lead

Grant has been gaming for 30+ years and in the industry for 10+. You'll probably find him playing a post-apocalyptic game or an extraction shooter somewhere.

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Comments

  • 3 was so bad I couldn’t finish it. Didn’t care for the overworld of tiny tinas wonderland. And I really didn’t enjoy pre sequel.

    I’ll be honest it’s 1 and 2 and nothing else is good imo. But I get the loop. I just fell out of it after it stopped moving forward.
    Maybe this will finally be a step forward instead of sideways wobbling over the past decade.

    I’ll wait for a steep sale regardless but will eventually play it if it reviews well.

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