The PlayStation 5 era began in late 2020, and already we’re nearly six years in. The PS6 will be here before you know it, and Sony’s CEO has explained why the company isn’t too concerned with further PlayStation 5 sales.
Unless something spectacularly goes wrong, the PS5 should comfortably break through the 100 million lifetime units sold mark before long (if it hasn’t already) and make it one of the best-selling consoles ever. But with PS5 price increases and growing animosity toward Sony over the digital/physical disc debate, these figures could slow, but Sony isn’t worried.
“We Do Not Need to Aggressively Sell the [PS5] Console Today”
Sony CEO Hiroki Totoki sat down for an interview with The Wall Street Journal (via Genki) Tokyo Bureau Chief Jason Douglas to discuss Sony’s goals and plans.
Douglas brought up a question, asking if “Sony has been a little bit lucky with the memory shortage,” as the “PS5 was in 93 million homes” already.
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Totoki didn’t disagree:
“It is lucky, we are in the latter half of a PS console, that means we do not need to aggressively sell the console today. Rather than that, we are currently focusing on recurring revenue, from the current user base.
Already, PS Plus has 125 million MAU (Monthly Active Users) today, and how to monetize from the users is quite important for us.”
So, it sounds like Totoki and Sony as a whole are happy with where the console is in the current lifecycle. We reported back in May 2026 that PlayStation 5 was on the cusp of 100 million lifetime units sold.
Big exclusives are on the way in Marvel’s Wolverine, God of War Laufey, and the GOW Trilogy Remake, and people will still be looking to upgrade from PS4s and XBOX Ones. Could you argue that the company is too focused on the present, when it should be planning on how to attract new customers and rebuild trust for when the PS6 eventually releases?
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The video is timestamped from 4:51 onwards, when Totoki discusses Sony’s monetization strategy.
Is the CEO right? Or is Sony being short-sighted? Let us know on the Insider Gaming Discord server.
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Andy is Insider Gaming's Senior Evergreen Editor and has been in the games journalism sphere in one way or another for over 7 years. His video game taste is as…
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