Microsoft CEO Satya Nadella provides his optimistic outlook on the current state of XBOX. In the process, he praises XBOX CEO Asha Sharma for leading the brand in “streamlining” the process.
These comments come after the latest layoffs, which affected hundreds of XBOX staffers and major IPs such as Halo.
Microsoft CEO Says XBOX Needs a Sustainable Business Model
Satya Nadella was recently interviewed by Alex Heath on the Sources podcast. Towards the end of the interview, the focus shifted to the current state of the XBOX brand and its massive reset. Despite the major overhaul, Nadella praised the brand’s position, given the IP it owns and its studio portfolio. He went on to say that he thinks this “streamlining” Asha Sharma and the team are doing is “great to see.”
Still, he knows that they need to find a sustainable business model that will allow them to deliver gaming to more people.
I feel fantastic about the IP we have right now. If I look at the studios, the IP portfolio we have, and our ability to then take that and produce great games going forward, I feel fantastic. There’s some amount of streamlining the team is doing, and Asha is doing, which is great to see.
Then we have to invent the right sustainable business model that allows us to deliver gaming to more and more people. That has always been the goal, which is we want to be a great publisher and a great platform provider for games across both PCs and XBOXes. So that is sort of our goal, and I think Asha and the team have said that XBOX is going to get back to growth this next fiscal year, and that’s the plan they’re executing on, and in that process, do a bang-up job of producing some great games.
The latest developments in the XBOX reset have revealed that Activision will handle the Halo franchise moving forward. Learn more about that here.
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