It has been discovered that Activision’s studios are preparing to rely on the resurgence of a character almost two decades old to drive pre-order volume for Black Ops 7. In a series of posts on social media, the ‘Reznov Challenge Pack’ was unveiled, with dataminers finding a triple pack of skins focused on Victor Reznov, a character first seen in 2008’s World at War.
Reznov has surfaced a few times in the Call of Duty timeline, and his appearance in the pre-order pack for Black Ops 7 comes as little surprise, given how accustomed Activision has been to relying on nostalgia to drive sales.
Reznov Revealed
In a post on social media, HeyImAlaix revealed the three Reznov skins reportedly coming to Black Ops 6 and Warzone when you pre-order Black Ops 7:
All 3 Reznov skins ^^’
This was followed up by a video from realityuk that shows the skins from all perspectives:
The same profile also uploaded shots of some pre-order screens, specifically the one that thanks players for pre-ordering Black Ops 7 and immediately unlocking the ‘SOG Reznov Operator’ pack.
Unfortunately, many Call of Duty fans lambasted the skins, stressing that the character doesn’t look like the Reznov they know and love. Others were quick to highlight that Activision’s studios did the same thing before Black Ops 6’s release, allowing users to unlock a triple pack of Woods skins for pre-ordering the game:
Literally the same pre order rewards as BO6 but instead it’s Reznov. They are relying heavily on nostalgia to keep this game alive😂
As Battlefield 6 enters a beta period and takes the world by storm, decimating every Call of Duty game, we have to wonder about Activision’s marketing efforts. Is relying on a character revealed almost 20 years ago the best way forward when your chief competitor is bringing so much fresh content to the table?
Nostalgia sells, I guess.
It’s worth stressing that this content is the result of datamining efforts, which means there’s every potential it’ll change or be stripped entirely in the coming weeks.
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For more Insider Gaming coverage, check out the news that cheaters have entered the Battlefield 6 beta
Grant has been gaming for 30+ years and in the industry for 10+. You'll probably find him playing a post-apocalyptic game or an extraction shooter somewhere.
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