Matthew Ball, Xbox’s Chief Strategy Officer, comments on the brand rethinking its approach to Project Helix. Project Helix is the code name for XBOX’s next console. It’s planned to be a PC hybrid. However, the company is now reevaluating its approach to the new console as memory costs remain uncertain for the near future.
During a recent interview, Ball spoke about how the company continues to evaluate its approach to its next-generation console. Ultimately, the goal is not to ask too much of players, but also not to short investors.
XBOX Executive Discusses Changes to Project Helix Strategy
Speaking with Christopher Dring of The Game Business, Ball said they want to make sure the console is Affordable and are trying very hard to rethink what video game consoles can be. Not to exclude players but to have more than ever. While everything is no longer an XBOX, they still want to be the number-one console by 2030.
“We are working very hard to rethink everything that we can about Helix, which is a console we are committed to shipping, and we are very cognisant of the ways in which we need to change as a company to make sure it is affordable, to make sure that it’s flexible. We are working hard to rethink what the console model can look like, not in an exclusionary way, but in an additive way.”
Recently, some hard times hit Xbox as it was announced that they are preparing for Mass layoffs by July 2026. Learn more about that at this link.
Insider Gaming will continue to monitor all things from Microsoft’s gaming side and report any updates.
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