Insider Gaming
Menu
·
·

XBOX Promises To Simplify Publishing Process to Attract More Developers

XBOX is outlining changes to its publishing process in a bid to attract more developers, after admitting that its structure made it difficult for others to work with the company.

CEO Asha Sharma admitted that it was “very hard” for others to work with XBOX and, as part of ongoing changes, adjustments will be made.

Those comments have now been followed up on by XBOX CTO Scott Van Vliet, who outlined intentions to simplify the concept and publishing processes.

XBOX Aims to Simplify Publishing Process

Posting on X, Van Vliet wrote: “We’ve heard the feedback from developers: Bringing a game to XBOX should be easier than it is today. We agree, and we’re working to make it better.

“We care deeply about ID@XBOX and the developers who build for XBOX. We’re starting with some of the areas we know can create unnecessary friction, including our concept and publishing processes, and simplifying them so developers can spend less time navigating process and more time bringing great games to players.”

XBOX is well behind in the console wars, with PlayStation and Nintendo dominating the market, and Sharma’s arrival as CEO has led to a sweep of changes across the board.

This has included mass layoffs and studio shutdowns, alongside long-requested features like the arrival of Mythic Achievements to rival Sony’s Platinum Trophies.

The adjustments have also led to a shift back toward exclusives, with Gears of War: E-Day launching as a Microsoft exclusive, after Gears of War: Reloaded and Halo: Campaign Evolved brought the iconic Xbox franchises to PlayStation for the first time.

Where do you think XBOX needs to improve? Let us know your thoughts on the Insider Gaming Discord server.

For your next read, take a look at a Sony patent on AI learning from player data, check out Sony selling VR patents to Meta, and don’t forget to sign up for our newsletter.

MOBILE APP

Level Up Your Gaming News

Real-time news, exclusive podcasts, push alerts, and a better reading experience.
Available on iOS & Android

Comments

Drop a comment

Keep it civil. Your email won't be published.

More Posts

Next Gears of War Title ‘Will Not Take Nearly As Long To Make’

The next entry in the Gears of War franchise won’t take nearly as long to release as E-Day, according to The Coalition’s studio head.

Sony Approves Sale of Hundreds of VR Patents to Meta

Sony is selling over 400 VR-related patents to rival Meta, signalling an intention to shift away from the technology.

PS5 Crunchyroll Anime Hub Launches in Spring 2027

PlayStation’s Crunchyroll anime hub launches on PS5 in spring 2027, connecting anime discovery, anime-inspired games, and app access.

WWE 2K26 Adds Danhausen’s Voice in Patch 1.19

WWE 2K26 update 1.19 is out with Danhausen’s voice, new Hardy entrances and Island shop items. See the key additions and stability changes.