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Ubisoft Investor Says It Has Support Of 10% Shareholders For Sale

An investor in Ubisoft is claiming it has the support of 10% of shareholders looking to make major changes at the top of the organization, including a sale.

First reported by Reuters, AJ Investments says that it is building support for a sale of the company and potentially a change of leadership.

“We call on the management of Ubisoft to allow the sale of the company to third parties or private equity firms at a fair price,” the firm, which owns less than 1% of the company, said in a letter shared with Reuters.

The firm didn’t name the other investors it claimed to have the support of. They also declined to provide that information to Reuters when asked.

AJ Investments first made calls for a sale and change of executive leadership in early September. At the time, they said they believe the company is “mismanaged” while Ubisoft shareholders were “hostages of Guillemot family members and Tencent who take advantage of them.”

“Management is focused on pleasing investors with beating quarterly results and not focusing on long-term strategy to provide exceptional experience for the gamers,” they said in their first letter. “Our company has extensive knowledge about the gaming industry and we were longterm shareholder in Activision Blizzard and we started our Ubisoft position couple weeks ago and still adding to it.”

The latest letter has yet to be publicly posted.

Over the last few weeks, Ubisoft’s shares have fallen to 11-year lows and investigations have been started. On top of that, Assassin’s Creed Shadows has been delayed to February 2025.

What do you think of the latest push by investors for Ubisoft to make changes to leadership or even force a sale? Join the discussion in the official community forums.


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SlowRide

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My personal opinion, whether the statement is true regarding the 10% of share holders or not, the statement was definitely enough to open the closet on a lot of Ubisoft skeletons.
Internal strife in way of a strike,

(which I side with Ubisoft about. If I told my boss I wouldn't come into the office, I'd be unemployed before the last of those words left my mouth. They don't want to be part of a team, find those who do. There may be those who say Im wrong but at least Ubisoft is trying something to save itself from drowning),

pushing back the launching of ac shadows.

It's been a month and we have yet to see any significant patches to the multiple bugs in Star Wars Outlaws.

I do believe the statement that Ubisoft pushes to please their investors rather than their buying public.

Selling off to a private agency I don't believe is the answer. All that will do is hide more effectively the state of the company than being in the public eye of the stock exchange.
The fact is, for me, Ubisoft must do something, they've lost the trust and respect of those who buy and use their product.
Hiding behind the blanket of privacy isn't going to help the situation.

Ubisoft has lost it's heart. From the ceo to the developers. Buck passers and lazy developers.

Fix the servers, fix the bugs in games, start being proud about what Ubisoft produces and how they maintain it.

Bottom line, whether the 10% is true or not, If Ubisoft doesn't regain the trust of the gamers, and soon, I'm afraid Ubisoft will soon be no more than a fading memory on the tapestry of the gaming industry.

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SleepyAgent

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64 messages 49 likes

My personal opinion, whether the statement is true regarding the 10% of share holders or not, the statement was definitely enough to open the closet on a lot of Ubisoft skeletons.
Internal strife in way of a strike,

(which I side with Ubisoft about. If I told my boss I wouldn't come into the office, I'd be unemployed before the last of those words left my mouth. They don't want to be part of a team, find those who do. There may be those who say Im wrong but at least Ubisoft is trying something to save itself from drowning),

pushing back the launching of ac shadows.

It's been a month and we have yet to see any significant patches to the multiple bugs in Star Wars Outlaws.

I do believe the statement that Ubisoft pushes to please their investors rather than their buying public.

Selling off to a private agency I don't believe is the answer. All that will do is hide more effectively the state of the company than being in the public eye of the stock exchange.
The fact is, for me, Ubisoft must do something, they've lost the trust and respect of those who buy and use their product.
Hiding behind the blanket of privacy isn't going to help the situation.

Ubisoft has lost it's heart. From the ceo to the developers. Buck passers and lazy developers.

Fix the servers, fix the bugs in games, start being proud about what Ubisoft produces and how they maintain it.

Bottom line, whether the 10% is true or not, If Ubisoft doesn't regain the trust of the gamers, and soon, I'm afraid Ubisoft will soon be no more than a fading memory on the tapestry of the gaming industry.

I'd argue that they have already lost the trust of gamers in general. After several bad or mid releases of games that all feel the same, people are moving on from it. What they need is a game that is a quality hit in the same way that something like AC2 was.

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Corpe

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