The Nintendo Switch 2 is $450, but there are some who want the price to be even higher.
In a new report from Bloomberg, investors in the company are worried that the latest Nintendo console is “deeply unprofitable”. This comes while global component prices continue to rise due to AI and Data Centers.
It’s also despite the fact that the Switch 2 is selling faster than not only the original version, but “any other home games machine in history.”
But why a push to increase prices? In a word: stocks.
Over the last six months, Nintendo’s stock prices have fallen 45%. Stock prices rose quickly around the launch of the Switch 2, but have fallen back to around the mean that they had been for the last five years. There is a worry from investors that the rising costs will simply cut into profits. Mind you, the Switch 2 has sold over 17 million units as of December 31, 2025, and the company reported a year-over-year net profit increase of 51.3%, year-over-year.
Will Nintendo Raise The Switch 2 Price?
The idea of a price increase for the Switch 2 isn’t new. Nintendo President Shuntaro Furukawa has recently said that the company will “carefully consider the matter while taking a comprehensive look at the state of adoption of the platform, current sales trends, costs, profitability, market environment, and other factors.” That said, Nintendo doesn’t think the increase in component and production costs will have a “major impact” on its financial performance.
That belief will be put to the test when Nintendo announces its year-end earnings for fiscal year 2026. It’s expected that Furukawa will be asked to address pricing for the console and whether anything has changed.
What comes of the questions is anyone’s guess.
Do you think Nintendo will increase the price of the Switch 2? Leave your thoughts down in the comments and in the official Insider Gaming Discord.
In other news, read about Xbox no longer developing Copilot for consoles or mobile. And for even more Insider Gaming delivered directly to your inbox, sign up for our newsletter.
Mike has been covering the gaming industry since 2012, and has reported on some of the largest events in the industry while also working as an investigative reporter. Outside of…
More from Mike Straw
Comments