FaZe Clan’s representatives have taken to social media to reveal a rebrand that includes giving the organisation a new logo for the first time in years. It’s not a huge change, but it’s a reworking of one of the most recognisable images in content creation and competitive gaming.
Along with the new logo is a fresh ‘FaZe Camo’, a new stylisation of the name, and a fresh colour palette.
New Year, New FaZe
On social media, the FaZe team posted a series of images uncovering the new organisation’s iconography, including a gaudy ‘distorted’ camouflage that will be applied to everything from company branding to merchandise:
In a short video uploaded by FaZe Banks, the organisation’s CEO, the reasoning behind the overhaul was explained. He showcased a transparent, behind-the-scenes look at group chats established to discuss and plan the rebrand, highlighting why certain creative decisions were made.
To ring in the new year, the organisation, which has been through many tribulations of late, posted a video looking back on the recent history of the brand, stating: ‘New Year, New FaZe. Bigger Than Ever.’
New Year, New FaZe. Bigger Than Ever.
Beyond the rebrand, nothing else has been confirmed for 2025. There are high expectations for the organisation, which has taken some huge leaps forward in the last few months since the control of the company was handed back to the ‘OGs’ that founded it.
What do you think about the FaZe Clan rebrand? Let us know on the Insider Gaming forum.
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Grant has been gaming for 30+ years and in the industry for 10+. You'll probably find him playing a post-apocalyptic game or an extraction shooter somewhere.
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