Google has announced that it’s making a major change to YouTube’s monetization policy that could impact thousands of channels on the platform.
In an update posted on the official support website, YouTube says that it will be updating the monetization policy regarding “original” and “authentic” content. As of July 15, YouTube’s policy will target content that it feels goes against those guidelines.
“In order to monetize as part of the YouTube Partner Program (YPP), YouTube has always required creators to upload “original” and “authentic” content,” the statement reads. “On July 15, 2025, YouTube is updating our guidelines to better identify mass-produced and repetitious content. This update better reflects what “inauthentic” content looks like today.”
With this new policy, channels that have become known for quickly posting AI-generated videos, copy-paste videos, and, in some cases, reaction content, could find themselves demonetized. That said, it’s currently unknown what YouTube truly deems as “mass-produced” or “repetitious” content.
Insider Gaming has reached out to YouTube for clarification, and will provide an update should a response be received.
This policy change comes not long after YouTube also made an update to its live streaming policy, limiting users under 16 from going live alone on the platform.
What do you think of the changes coming to YouTube’s monetization policy this month? Let us know down below, and join the discussion in the official Insider Gaming forums.
For more Insider Gaming tech news, read about Nvidia ending support for two of Steam’s most popular graphics cards. And don’t forget to subscribe to the Insider Gaming newsletter.
Mike has been covering the gaming industry since 2012, and has reported on some of the largest events in the industry while also working as an investigative reporter. Outside of…
More from Mike Straw
Comments