Xbox Showcase Will Feature No ‘Full CGI Trailers’ For First-Party Games
On Twitter, the VP of Xbox Games Marketing at Microsoft, Aaron Greenberg, proudly confirmed that there will be no ‘full CGI trailers’ used to market first-party games during the Xbox Showcase on June 11th.
In a Tweet, Greenberg explained that everything featured in the Xbox Showcase (from a first-party perspective) will be made up entirely of ‘either in-game footage, in-engine footage, or in-game footage with some cinematics.’
It’s Real! It’s Real!
This wave of confirmation immediately set the hype train ablaze, with Aaron Greenberg promising that everything we see at the Xbox Showcase from first-party developers is (more or less) exactly what we’re going to get. It’s somewhat of a break away from the trend that sees developers drop trailers that are purely CG, which often sets about unrealistic expectations for projects – and has done for years.
Of course, the expectation is that this in-game, in-engine content will have been captured on high-end PCs, but that’s another debate.
Greenberg also confirmed that the Xbox Games Showcase is doing away with the ’12-month rule’ that was detailed during the last event. During the 2022 show, Xbox promised that almost all the games shown at the event would launch within a 12-month window. From that point on, so few games were actually released inside of that window.
The Xbox Games Showcase is set to drop on June 11th, with the Starfield Direct taking place immediately after.