It was revealed today that the senior leadership teams within Xbox are undergoing a sizeable reorganisation, being shaken up by Microsoft just a couple of weeks after the huge deal to acquire Activision Blizzard went through. Several high-level changes have been announced and were shared today in a report written by The Verge.
Shake It Up
Amid this reorganisation effort at Xbox, several key changes have been made:
Matt Booty is now the President of Game Content and Studios, a role that includes the ZeniMax/Bethesda arm of the company
Sarah Bond is now the Xbox President and overseeing the entire platform
Chris Capossela steps down from the CMO position after thirty-two years at Microsoft and will be replaced by Takeshi Numoto
Despite Matt Booty’s new role being established, The Verge noted, quoting Phil Spencer’s memo that confirmed this news in the first place, that ZeniMax ‘will continue to operate as a limited integration entity led by Jamie Leder, President and CEO, reporting to Matt.’
It was explained that Bond’s new role will be as the de facto leader of the broader team, uniting Devices, Player and Creator Experiences, Platform Engineering, Strategy, Business Planning, Data and Analytics, and Business Development. That’s a hefty role, and it’s a remarkable assignment considering Bond has only been with Microsoft since 2017.
In recent years, Bond has been an evident force within Xbox, often taking to the stage in typical charismatic form to present at showcases and events.
Finally, the departure of Chris Capossela, a Microsoft veteran with a thirty-two-year tenure, vacating the Chief Marketing Officer role, which will be picked up by Takeshi Numoto, whom Microsoft CEO Satya Nadella has already spoken highly of.
Next, we’ll likely see a new CEO of Activision Blizzard named when Bobby Kotick leaves the position after an immense tenure at the head of the firm.