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The online casino industry is exploding in the US, especially as more Social and Sweepstakes Casinos appear on the scene and compete for customers and publicity.
As the industry becomes more saturated, casinos like Wow Vegas have to find new ways to impress their client base and make their mark, and the battle for new users is now being fought with celebrity-studded commercials.
Wow Vegas, which launched in the US in 2022, has grown to become one of the top social casinos in the country, with users praising their selection of games and customer service.
Keep reading to learn more about Wow Vegas’ collaboration with one of the biggest celebrities of modern pop culture and where to watch their commercials.
Wow Vegas X Paris Hilton Commercials
Wow Vegas might have over 700 casino games available on their site, but they’re not playing around when it comes to marketing.
In February 2024, the online casino hired Paris Hilton as their new brand ambassador.
Paris, considered the original modern influencer, has over 26 million followers on Instagram alone and a devoted fanbase that follows her every move.
With her over-the-top, pink, blinged-out persona, which she’s been crafting since her early days as reality TV celebrity, back in the first decade of the 2000s, Paris is easily one of the most recognizable faces in entertainment.
And Wow Vegas is making the most of her fame by partnering with her to promote their casino, promising a fun, immersive experience in the glamorous world of Las Vegas.
Wow Vegas “Sliving the Vegas Life” Commercial Starring Paris Hilton, February 2024
Paris has been coining pop culture vocabulary since her “that’s hot” days on The Simple Life and she’s bringing “sliving” –slaying and living– to her partnership with Wow Vegas.
She posted her first commercial for the casino on her Instagram page, giving fans 3 reasons why Wow Vegas Casino is “the only place to play.”
Dressed in a signature pink satin skirt suit, Paris praises the app’s “fabulous” design which will “make you feel like you’re sliving on the Vegas strip.”
Secondly, she continues, Wow Vegas has over 700 slot games to “get your heart racing.”
And last but not least is the “epic welcome bonus,” which includes a 66% discount off the first coin purchase, and is “so hot, it’s on fire.”
Paris concludes the 30-second spot, which appears to have been filmed in her meticulous (and very pink) walk-in wardrobe, by wishing her fans good luck.
You can watch the commercial on Wow Vegas’ YouTube channel.
Wow Vegas “Win With Paris” Commercial Starring Paris Hilton, March 2024
In her second commercial for Wow Vegas, Paris Hilton walks through bright neon lights wearing a pink skirt and crop top combo, looking flawless as always.
“Vegas is one of my favorite places,” she says, “and now everyone can get a taste of the casino experience thanks to Wow Vegas.”
As she walks through a virtual candyland, she tells us about Wow Vegas’ games catalog and brings back her first viral catchphrase. “Now that’s hot.”
Paris then changes into a Vegas-inspired showgirl outfit with feathers, pearls, and a shimmering train to walk through life-sized golden slots as she touts the many bonuses and promos the casino offers users.
Wow Vegas, she says, “is where you can turn living into sliving.”
She returns to the neon-covered Vegas Strip –“loves it”– and encourages viewers to sign up for the casino and claim the Wow Vegas no deposit bonus.
“Will you be the next winner? Good luck!”
Watch Paris slay in her version of Vegas here.
The Paris Effect
Everything the multi-hyphenate heiress turned celebrity, DJ, fashion icon, and entrepreneur touches seems to turn into (rose) gold, and Wow Vegas is banking on her influence to take their brand to new heights.
And it appears to be paying off.
Unlike their competition, whose commercials are clearly getting on viewers’ nerves (as evidenced in online forums bursting with complaints about how ubiquitous casino ads have become), fans seem happy to see Paris promoting Wow Vegas.
The partnership has also introduced several promotions, like Prizes from Paris and Spin & Win with Paris, which promise users big rewards.
Their collaboration with Paris Hilton is Wow Vegas’ first big-name partnership, but Paris is no stranger to the world of online gaming.
Back in 2006, she released Paris Hilton’s Diamond Quest, a jewel match-3 game in which players have to collect gems to help her launch a new jewelry line.
Do you think Paris Hilton’s ambassadorship with Wow Vegas is hot? Is it sliving? Or are her commercials cringe?
I personally can’t wait to see what else the influencer does with Wow Vegas.