In a new post, WARDOGS CEO said GTA 6 had the chance to raise game prices but didn’t, and that games are too cheap compared to development costs.
The comment from Bulkhead’s CEO comes in response to Double Fine’s Tim Schafer recently discussing not understanding the economics of making games, and why there are layoffs when eventually the studios realize they need to make games and hire more people. The Bulkhead CEO chimed in with his thoughts on game pricing.
WARDOGS CEO Says GTA 6 Had a Chance to Increase Game Prices But Didn’t
Spotted by GamesRadar+, a reply from his X account (formerly Twitter), Bulkhead CEO and WARDOGS Executive Producer Joe Brammer talks about games being too cheap. Brammer says development costs are “too high” and games are too cheap. He added that GTA 6 “had a chance to raise the bar and they didn’t do it, so we’ll keep going round.”
Brammer goes on to talk about WARDOGS’s pricing, stating that he paid “£30 for a train journey one way” and the game costs “£36.99.” Brammer concludes, stating, “Let’s not pretend we don’t know why, guys like Tim should stand up and say “games need to cost more”, not act like we don’t know.”
- More Insider Gaming: Latest WARDOGS Roadmap Details & Post-Launch Content Plans
WARDOGS, the tactical all-out warfare FPS by Bulkhead and Team17, has been a breakout title on Steam, with the game selling over 2 million during launch week, while still being in early access. It peaked at over 400,000 players and has around 250,000 concurrent players at the time of writing. However, the game doesn’t come to PlayStation and XBOX consoles until 2028.
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