Video game spending in the United States saw a 21% drop compared to June 2025.
The latest data from Circana revealed that US consumers spent $4.5 billion on gaming software, subscriptions, hardware, and accessories. That was down from the $5.7 billion last year.
Hardware Saw The Biggest Drop
When breaking down the spending, hardware is where the biggest drop happened. Hardware spending in June 2026 fell by 62% to $383 million. The drop from $1 billion in June 2025 can be attributed to the launch of the Nintendo Switch 2, which was released on June 5, 2025.
Elsewhere, accessory spending fell 21% from $294 million to $232 million. Finally, content spending, which includes software, DLC, and subscriptions, fell by 12% from $4.398 billion to $3.88 billion.
For the year, spending is 1% behind 2025’s pace at $27.5 billion for 2026.
According to Circana’s Mat Piscatella, subscriptions were the only segment of game spending that rose year-over-year. Subscriptions actually rose by 7% while everything else, including mobile, fell.
Looking at consoles specifically, the Nintendo Switch 2 was the best-selling hardware in both dollars and units sold for the month. That was followed by the PlayStation 5, which saw a 19% year-over-year drop, and the Xbox Series X|S.
What do you think of the latest video game hardware sales data for the United States? Leave your thoughts in the comments below, or join the discussion in the official Insider Gaming Discord.
In other news, read about Xbox paying GSC Game World more than the cost of Stalker 2’s development to make it a timed console exclusive. And for even more Insider Gaming delivered directly to your inbox, sign up for our newsletter.
Mike has been covering the gaming industry since 2012, and has reported on some of the largest events in the industry while also working as an investigative reporter. Outside of…
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