Square Enix President Wants To Be More Aggressive With AI

square enix ceo

Square Enix has always made it known that it intends to experiment at length with generative AI and the use of artificial intelligence in the development of games. Now, the firm’s new hotshot President, Takashi Kiryu, is doubling down on that sentiment. In a lengthy ‘New Year’s Letter from the President’, Kiryu spoke about the future of the firm, the company’s recent success, and the desire to become more aggressive in using AI.

Leveraging Technology

Takashi Kiryu – who has been the President of Square Enix since June 2023 – penned a sizeable letter to all employees, talking about the successes of 2023 and some of the plans for 2024 and beyond. He covered all topics from content development to publishing and spoke about internal restructuring and evolution to meet the desires of investors the world over.

On the topic of becoming more AI-driven as a firm, Kiryu wrote:

We also intend to be aggressive in applying AI and other cutting-edge technologies to both our content development and our publishing functions. In the short term, our goal will be to enhance our development productivity and achieve greater sophistication in our marketing efforts. In the longer term, we hope to leverage those technologies to create new forms of content for consumers, as we believe that technological innovation represents business opportunities.

He spoke of plans to invest heavily in blockchain entertainment, ‘Web 3.0’, and artificial intelligence. There are reportedly goals that have been defined within Square Enix, and in 2024, the ‘Group’ will start to deliver on these goals and ‘achieve additional strides forward and further growth.’

As time goes on, more developers are leveraging artificial intelligence for a multitude of tasks, which is both speeding up the development of games and making the overarching process much more affordable, but it’s still a white-hot area when it comes to the ongoing debate on the topic.

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  1. Live service, NFT’s, mobile, now this. Square Enix will continue to dig its own grave deeper. Someone needs to put the company out of its misery already.

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