Polaroid, the instant photography brand, and Pokémon, one of the most beloved entertainment properties in the world, have teamed up on a limited-edition collection of cameras, film, and accessories.
The products have been designed to bring Pokémon’s playful energy to Polaroid’s iconic cameras, while encouraging both younger and older fans of Pokémon to embrace the tactile, analog joy of shooting with Polaroid.
Beloved Pokémon, Pikachu, Sylveon and the Poké Ball feature in Polaroid x Pokémon Collection
In its latest collaboration, Pokémon fans will be able to snap photos of their friends with special edition Polaroid cameras, as well as custom picture frames and accessories.
The partnership seems natural enough, with the Pokémon franchise famously featuring the 1999 Nintendo 64 game Pokémon Snap, where players tried to ‘Catch ‘Em All’ in the frame of a photo.
The sequel, ‘New Pokémon Snap’ was released in 2021 for the Nintendo Switch as part of the Pokémon 25-year anniversary celebration.
The new Polaroid x Pokémon Special Edition range includes:
Special edition Now Gen 3 – Poké Ball design
· Polaroid Now Camera Generation 3 – Pokémon Edition: 139.99 USD, 139.99 EUR, 129.99 GPB (LINK)
Special edition Go Gen 3 – Pikachu design
· Polaroid Go Camera Generation 3 – Pokémon Pikachu Edition: 99.99 USD, 99.99 EUR, 89.99 GPB (LINK)
Special edition Go Gen 3 – Sylveon design
· Polaroid Go Camera Generation 3 – Pokémon Sylveon Edition: 99.99 USD, 99.99 EUR, 89.99 GPB (LINK)
Special edition film with Pokémon frames
· Polaroid Color i-Type Film – Pokémon Edition: 22.99 USD, 21.99 EUR, 20.99 GPB (LINK)
· Polaroid Go Color Film – Pokémon Pikachu Edition – Double Pack: 24.99 USD
22.99 EUR, 21.99 GPB (LINK)
· Polaroid Go Color Film – Pokémon Sylveon Edition – Double Pack: 24.99 USD, 22.99 EUR, 21.99 GPB (LINK)
Playful accessories
· Polaroid Go Camera Case – Pokémon Edition: 24.99 USD, 24.99 EUR
· Polaroid Go Photo Album – Pokémon Edition: 24.99 USD, 24.99 EUR
· Polaroid Camera Strap – Pokémon Edition (compatible with both cameras): 14.99 USD, 14,99 EUR
“Pokémon has always been about discovery, connection, and exploration,” said Mathieu Galante, Sr. Director, Licensing, The Pokémon Company International. “Working with Polaroid feels like a natural extension of these values: encouraging fans to capture moments that matter most to them in their own way and turn their favourite memories into tangible keepsakes.”
The Polaroid x Pokémon collection will launch globally in limited quantities on polaroid.com, with pre-orders opening August 25, 2026, on Pokémon Center, the premier online destination for official Pokémon merchandise, in the U.S., U.K., and Canada, and polaroid.com, followed by full release on October 5, 2026.
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Darragh is an Esports Journalist for Insider Gaming specialising in Counter-Strike. He loves to explore how esports teams work, or why they very often do not.
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