Take-Two Interactive has announced that it expects to earn around $8 billion in its next fiscal year, mostly thanks to GTA 6.
That’s according to Take-Two Interactive’s latest earnings call, where the company is forecasting $7.9-$8.1 billion in revenue for its next fiscal year. The CEO also once again confirmed that GTA 6 will release on November 19, 2026.
Earlier today, a new interview with Two-Two Interactive CEO Struass Zelnick confirmed that GTA 6 marketing will take place later than normal, stating:
“I’ve been asked by investors whether we need to spend marketing dollars given the scale of the intellectual property and its reach and the sentiment,” he says. “And the answer is of course we need to market it.” We should expect “a very significant broad based marketing campaign that reflects where audiences and attention is today,” which is to say it won’t resemble the approach taken for GTA 5 back in 2013. “13 years ago we were still buying network television. We won’t be buying a lot of network television.”
GTA 6 will release on November 19 on the PlayStation 5 and Xbox Series S|X, with its PC release expected to come in 2027.
As for when marketing of GTA 6 will actually start, remains to be seen, but we think it’s likely not going to happen for a couple more months. What do you think about GTA 6 marketing, and when we’ll get the next trailer? Are you looking forward to GTA 6 finally releasing later this year? Let us know on the Insider Gaming Discord server.
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Tom Henderson is Insider Gaming's Co-Founder and Editor-In-Chief. When he's not running one of the industry's leading independent video game websites, he's probably playing an FPS like Call of Duty,…
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