Folks were wondering when the Grand Theft Auto 6 marketing hype would hit the United Kingdom, and it’s safe to say it has finally arrived. In London’s Selfridges store, located on the iconic Oxford Street, a full-scale GTA 6 takeover has popped up, with the storefront being absolutely transformed in recognition of the imminent release of Rockstar’s next epic.
The store is poised to sell fans of the franchise some of the hottest GTA 6 merchandise around, most of which has never been seen before. In the store, there’s even a classic Ferrari decked out in GTA 6 colors, which was reportedly flown in from Miami for the takeover.
GTA 6 Goes Big in London
In a series of images and videos uploaded across social media, fans of Rockstar’s open-world crime-action series are getting a look at what has landed in Oxford Street in London this morning.
Selfridges, one of the most recognizable stores in the nation and an establishment with more than 100 years in the history books, has received a Grand Theft Auto-themed rebrand for the foreseeable future, all in tribute to the imminent launch of the highly anticipated game.
It’s a complete overhaul of the store. As you can see in the images on social media, Rockstar Games has flown in supercars, massive statues, neon lights, and all kinds of merchandise to be sold in the run-up to release.
Online, the Selfridges store was brought to an absolute standstill as close to 100,000 people joined a queue to start buying said merchandise, which consists of t-shirts, bags, towels, hats, hoodies, mugs, keychains, and much more.
UPDATE: As of 09:40 GMT, almost all of the exclusive merchandise is already out of stock at Selfridges.
Are you going to head into London to pick up some GTA 6 merch from Selfridges? Let us know your plans on the Insider Gaming Discord server.
For more Insider Gaming coverage, check out the news that GTA 6 will have 55 Trophies/Achievements, also, don’t forget to sign up for our weekly newsletter
Grant has been gaming for 30+ years and in the industry for 10+. You'll probably find him playing a post-apocalyptic game or an extraction shooter somewhere.
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