Activision CMO says that The Legend of Zelda: Ocarina of Time Remake isn’t counted among the two biggest games of the year, which are GTA 6 and Call of Duty: Modern Warfare 4.
Some of the most anticipated game releases of 2026 are scheduled for the latter half of the year. Two titles generating a lot of buzz are GTA 6 and the Ocarina of Time Remake, with comparisons being made to the viral 2023 release of Oppenheimer and Barbie: Barbieheimer. However, Activision’s CMO believes the Zelda franchise cannot compete with major titles like MW4 and GTA 6.
Activision CMO Doesn’t See Zelda As Competition for GTA 6 and Modern Warfare 4
In a new interview with The Game Business, Activision CMO Tyler Bahl said GTA 6 and Modern Warfare 4 are the biggest games of the year. When asked about Ocarina of Time Remake and GTA 6 being the most popular titles right now, Bahl responded, “Well, no offense to Zelda, but [GTA and COD] are the two biggest games of the year.”
Bahl also discussed how GTA 6 will help Modern Warfare 4 sales too, as a game like that will not only bring players back to their XBOX and PlayStation consoles, but also new ones, which means more eyeballs for Modern Warfare 4 too.
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Bahl also discussed that Call of Duty has been such a long-standing franchise for two reasons: the community and social experience. Through their research, they have realized the most exciting thing about their games is not gunplay, but “actually spending time with friends.”
What are your thoughts on Activision’s CMO not naming Ocarina of Time Remake, GTA 6, and Modern Warfare 4 as the biggest games of the year? Leave your thoughts down in the comments, and join the official Insider Gaming Discord server.
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