Update: Activision has issued the following statement to Insider Gaming.
Like so many around the world, we use a variety of digital tools, including AI tools, to empower and support our teams to create the best gaming experiences possible for our players. Our creative process continues to be led by the talented individuals in our studios.
Original: Activision has been known to use generative AI in Call of Duty in the past, but now there are accusations of it being used in a new way within Call of Duty: Black Ops 7.
Many have taken to social media to show examples of what looks to be generative AI art in Black Ops 7 calling cards.
What Is Possibly AI In Black Ops 7?
First shared by Kume on Twitter, the ones being called out specifically come from challenges like “Over Here Buddy”, “Peekaboo”, “Reeled In”, and more. The cards in question use Studio Ghibli art style, which has been easy to generate in most AI art programs.
The use of AI is disclosed on the game’s Steam store page. However, it doesn’t say what was done. Instead, it simply reads, “Our team uses generative AI tools to help develop some in game assets.” So, seeing things like calling cards be, possibly, the work of AI shouldn’t come as much of a surprise. That said, it still might not sit well with players.
Insider Gaming has reached out to Activision for comment on the claims. As of publishing, no response has been received, but should one come, it will be added to this story.
If that doesn’t bother you, Call of Duty: Black Ops 7 is available now for PlayStation 5, PlayStation 4, Xbox Series X|S, Xbox One, and PC.
What do you think of the possibility of generative AI being used for things like calling cards in Black Ops 7? Leave your thoughts down in the comments and join the official Insider Gaming Discord server.
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Mike has been covering the gaming industry since 2012, and has reported on some of the largest events in the industry while also working as an investigative reporter. Outside of…
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