The new Chief Strategy Officer at XBOX has outlined where he will focus his energy during his tenure, including reviving storied franchises and strengthening Xbox’s console business.
A report from yesterday revealed that XBOX has brought on two new executives: Matthew Ball, the new Chief Strategy Officer, and Scott Van Vliet, who will serve as the Chief Technology Officer. Ball had already said in the past that his goal is to strengthen the division’s console side, and in the latest interview, he elaborated on these plans.
XBOX CSO Will Work on Strengthening the Console Business and Reviving Storied Franchises
In a recent interview with Bloomberg, Matthew Ball, the new Chief Strategy Officer of Xbox, expressed his commitment to restoring the brand to its former glory. He discussed how the company has experienced several challenging and “largely disappointing quarters.” Ball emphasized their goal of turning the business around by attracting more players and increasing player hours.
Ball then discussed his goal of reviving storied franchises and expanding the console business, which is currently facing challenges from rising component costs and an increase in memory prices. Nevertheless, he believes that the console business is “important, durable, and still growing.” The Chief Strategy Officer also stated that “revenue will follow, and profit should as well” if XBOX adheres to the new CEO’s strategy.
The new Xbox Chief Strategy Officer discussed the company’s commitment to providing “better and bigger ways to explore, create, co-create, and build together” in their games. However, it remains unclear whether Microsoft plans to introduce more user-generated content.
In other news, EA ‘hated’ the idea of a Family Tier for XBOX Game Pass, ultimately leading Microsoft to scrap development. Additionally, the XBOX Game Pass May 2026 Wave 2 games have been revealed, with 13 new titles to look forward to. What are your thoughts on XBOX CSO’s new focus on reviving storied franchises? Leave your thoughts down in the comments, and join the official Insider Gaming Discord server.
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