It seems that all it takes for one platform to grow these days is for its competing platforms to make terrible decisions. It’s the scenario we’re watching unfold in the grand debate between Twitch and Kick, and now, it’s happening between Meta’s Threads and Elon Musk’s Twitter.
It was just a few minutes ago that Mark Zuckerberg announced that Threads has secured 70 million new users – a staggering number by all accounts and almost certainly thanks to the deep integration that the platform has with Instagram. It’s a blow to Twitter for sure, as a mass exodus is taking place following a few weird decisions being made by Musk’s team.
Threads vs. Twitter: Which Side Are You On?
Following a few bizarre decisions being made by Twitch’s leadership, Kick started taking advantage of the disappointment of users the world over and subsequently began soaking up millions of new members and streamers.
That’s essentially what’s happening now with Threads vs. Twitter, as the most recent decision made by Elon Musk’s team to essentially limit the number of tweets a user could see served as the straw that broke the camel’s back for millions of people.
Despite it being pledged as a temporary measure – and one that would seek to tackle data scraping and bot usage – it was enough to force people off the platform in their droves. And what was their first (and probably only) alternative destination? Threads.
Recently, it was also revealed that Muskie’s team is threatening legal action against The Zuck and Meta, alleging that Threads is ‘in violation of both state and federal law’. There are claims circulating that Meta has ‘poached’ dozens of Twitter employees to build out its Threads platform – which Meta has of course disputed.
It’s a battle of billionaires, and the two tech titans may clash face-to-face in the near future anyway, so perhaps that’ll resolve the situation, right? According to Statista, Twitter boasted 370 million users in 2022, so Threads still has a ways to go to be considered a total threat.