Take-Two CEO Strauss Zelnick frames AI game cloning as a creative concern, emphasizing Rockstar’s intended experience and IP protection.
Strauss Zelnick Calls AI Game Cloning a Creative Concern
With less than a week until Grand Theft Auto 6 launches, Zelnick was recently asked about the growing number of video games being reverse-engineered by AI and unofficially released native PC ports. He made it clear that he doesn’t believe this poses a financial threat to the company, but he is concerned about the creative implications.
“I don’t think it’s a financial matter, in terms of a threat to our business. I do think it’s a creative matter. It’s important to everyone, our developers and our consumers alike, to deliver the experience Rockstar envisions,” he told IGN. “We are focused on these concerns. We’re not in the least cavalier about them. Technology is advancing quickly. At the same time, I do think that pretty much everyone wants the Rockstar experience as Rockstar intended.”
Take-Two CEO Urges AI Companies to Protect Game IP
Furthermore, Strauss Zelnick was asked about Anthropic’s recent steps to prevent its AI agent, Claude, from reverse-engineering games. Zelnick wants all AI companies to take the necessary steps to protect intellectual property—not just their own, but everyone’s.
“If you’re in the intellectual property business, which Anthropic is and OpenAI is, then it seems ironic on the one hand to stomp on someone else’s IP and hope that yours is protected,” he said.
Grand Theft Auto 6 officially releases on November 19. It will be available on PlayStation 5 and XBOX Series consoles. If you have a last-gen XBOX, cloud play is an option for experiencing GTA 6. Are you ready to play GTA 6? Share your thoughts on this story and others like it in our official Discord server.
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I'm Robert DeFelice. I spent years covering pro-wrestling industry for outlets such as Fightful. After years in wrestling journalism, I’ve transitioned to video games, another passion of mine.
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