Selfridges recently opened a massive Grand Theft Auto-themed takeover on Oxford Street, London. The event, held to celebrate the launch of GTA 6, has proven to be a monumental success, with merchandise selling out in a matter of minutes both in-store and online, with more to come over the next few days.
The most surprising revelation from the Selfridges GTA 6 event has been a rather expensive one. The company, which has sat on the site in London for more than 100 years, confirmed that the customized classic Ferrari designed to resemble GTA’s Grotti Cheetah is for sale.
One-of-a-Kind Grotti Cheetah for Sale
The Cheetah has been in almost every Grand Theft Auto game since GTA 3, and it’s arguably one of the most recognizable cars in franchise history. In Selfridges right now, there’s a perfect replica of the Cheetah, in the form of a customized Ferrari Testarossa, a timeless vehicle.
It’s bright blue and neon pink, sublime in condition, clean as a whistle, and just about the most unmissable vehicle you’d ever lay your eyes on. For most of today, during Selfridges’ sale, it was thought that it was just part of the display. It was reportedly flown in from Miami to continue the GTA 6 marketing campaign, which is turning heads worldwide.
But, as it turns out, you can buy the one-of-a-kind ‘Grotti Cheetah’.
It’ll set you back a whopping £1 million, which is roughly $1.3 million.
Selfridges wrote on the website:
Few cars epitomise GTA quite like the Grotti Cheetah. For the launch of GTAVI, Rockstar Games collaborated with West Coast Customs to bring an icon to The Corner Shop. Painted in Vice City’s signature pink and blue hues, this customised retro sports car is available to purchase for £1 million via Selfridges Personal Shopping.
I do not doubt in my mind that this car will sell. This is a piece of history, and Grand Theft Auto 6 is about to usher in the most record-breaking and important entertainment launch in human history. You can quote me on that.
Do you think you’d invest in the GTA 6 Grotti Cheetah from Selfridges? Let us know your thoughts on the Insider Gaming Discord server.
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Grant has been gaming for 30+ years and in the industry for 10+. You'll probably find him playing a post-apocalyptic game or an extraction shooter somewhere.
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