IKEA has just unveiled BRÄNNBOLL, an all-new collection of furniture designed for gamers. It’s a versatile and diverse range that includes twenty new items, all of which have been engineered to support gamers in various ways. It’s mostly centred around seating, but there are also storage solutions, baskets, cabinets, and side tables making their way into the collection.
‘Gaming is for Everyone’
In a blog post published on the IKEA website, the core desire for the BRÄNNBOLL range was outlined:
With BRÄNNBOLL, we are embracing the idea that gaming is for everyone and belongs everywhere in the home. It’s about making it simple for people to create spaces that adapt to gaming, living, and everything in between. We hope this collection will encourage friends and families to engage together, bringing joy and connection through shared gaming experiences.
There are a few knick-knack items in the BRÄNNBOLL collection, including a throw, a rug, and a mouse pad, but the majority of the set is made up of furniture items. As it’s designed to set itself apart from the ‘traditional gaming design’ elements we know so well, BRÄNNBOLL isn’t, at first blush, the most obvious range for gamers. It’s said to boast a ‘playful, unique look’ that can – at times – ‘engage the player physically’.
That’s ambitious for a chair or a side table, but who am I to judge?
BRÄNNBOLL will be released across all IKEA markets from September 2024.
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