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The Hard Rock brand is known the world over as a top entertainment provider.
From their memorabilia-packed cafés to their impressive hotels and extravagant casinos, Hard Rock has made a name for itself as the go-to place for fun, music, and unforgettable experiences.
So it shouldn’t come as a surprise that they don’t invest quite as much money into their ads as other casinos that are newer and less well-known.
While other brands need to make their presence known by bombarding potential customers with ads, Hard Rock already has a solid reputation to lean on.
But that doesn’t mean that Hard Rock’s commercials fall flat. In fact, they have some pretty memorable ones that people can’t seem to get enough of.
Keep reading to learn more about some of the best Hard Rock commercials, who stars in them, and where you can watch them for yourself.
The Best Hard Rock Commercials Over The Years
From Super Bowl ads to catchy jingles promoting new products, Hard Rock has produced some memorable commercials over the years.
And although their hotel and casino commercials have plenty of star power, with celebrities like Ringo Star, Leo Messi, and Mötley Crew guitarist John 5 starring in their ads, their online casino and sportsbook still has some catching up to do in that department.
Hard Rock “The Hype” Commercial Starring JLo, A-Rod, DJ Khaled, Pitbull, and Steven Van Zandt, 2020
This promo video for JLo’s halftime show with Shakira at the LIV Superbowl in 2020 feels more like an action film than a commercial.
Directed by Michael Bay, this advert, clocking in at over 2 minutes, follows superstar performer Jennifer Lopez as she chases a masked thief through the spectacular Seminole Hard Rock Hotel & Casino in Hollywood, Florida.
Lopez is joined by her then-boyfriend, baseball shortstop Alex Rodriguez aka A-Rod, reggaeton star Pitbull, DJ Khaled, and E Street Band guitarist Steven Van Zadnt.
After JLo’s famous “bling cup” is stolen by a masked window washer, the actor and singer chases after the thief around the iconic guitar-shaped hotel, only to discover the thief is DJ Khaled.
Along the way, she gets help from Pitbull and Stevie, and wonders why her dress isn’t in one of the hotel’s display windows, an impressive feat as she’s running in high heels.
This memorable ad has it all: action, comedy, suspense, and star power. Watch it here.
Hard Rock “Legal In Florida” Commercial, 2024
Though lacking a celebrity ambassador, this commercial celebrating sports betting becoming legal in Florida will probably get stuck in your head, and for good reason.
The song is catchy and the ad is packed with fun dance numbers in tropical Floridian settings.
The ad is basically thanking fans for helping online sports betting become a reality in the Sunshine State, with lines like, “You made so much noise, here’s a bonus bet for you and the boys.”
The entire 1 minute commercial is an anthem about Hard Rock Bet being legal in Florida (and “it’s the only one that’s legal!”) and audiences seem to appreciate the creativity and fun the ad brings.
With musicians, cheerleaders, sports fans, and folks from all walks of life enjoying the sunshine and placing bets on their favorite teams and players.
“You can bet parlays on Hard Rock Bet, bet online or use the app instead,” the chorus sings, before reminding us, again, that their online sportsbook is now legal in Florida.
Watch the commercial here (if you’re ready to catch an earworm).
Hard Rock Hotel & Casino Atlantic City Commercial, 2018
This 45-second ad for the Hard Rock Hotel & Casino in AC follows a gorgeous brunette as she makes her way through the hotel.
Wearing a classic little white dress, she struts into the hotel and through the casino, checking out the live shows, including a Pitbull concert, the mouth-watering food, cool bars, and iconic views of the Boardwalk.
Throughout, we also see her wearing a Hard Rock Café t-shirt, denim shorts, and sunglasses while playing a guitar in her plush hotel room.
The actress isn’t credited in the video, which you can watch on the official Hard Rock YouTube Channel, despite fans desperately trying to uncover her identity.
Marketing For A Global Brand
It’s not hard to get people excited about visiting Hard Rock hotels and casinos and using their apps.
People already want to hang out at their incredible locations and watch their exclusive shows, so all the brand has to do is put it on a screen and fans will flock there.
And being the only legal online sportsbook in Florida so far means a little song and dance is all it takes to win over some new loyal customers. What are your favorite commercials? Have any of them convinced you to sign up and claim the Hard Rock Casino bonus?