Grand Theft Auto 6 (GTA 6) has reportedly surpassed $1 billion in pre-launch revenue, with more than 10 million copies sold ahead of its highly anticipated release.
According to new data from analytics firm Sensor Tower, Rockstar Games’ upcoming open-world game has generated more than $1 billion in pre-sales, with an estimated 10.31 million copies sold. The milestone comes roughly a week before the game is scheduled to launch on PlayStation 5 and Xbox Series X|S.
A massive leap in just a week
The latest figures represent a significant jump from where GTA 6 stood just last week. On November 3, Sensor Tower estimated that the game had generated more than $750 million in pre-sales, with approximately 7.71 million copies sold across PlayStation and Xbox consoles.
That means GTA 6 has added more than 2.6 million copies sold and roughly $250 million in revenue in just over seven days, highlighting the extraordinary demand surrounding Rockstar’s next major release.
Even compared to just a day ago, sales have jumped around $60 million.
The numbers are particularly impressive when compared to the launch of Grand Theft Auto 5. When it arrived in September 2013, the previous entry generated more than $800 million in worldwide sales during its first 24 hours. It then surpassed $1 billion in just three days, becoming the fastest entertainment property to reach that milestone at the time.
GTA 6 is already estimated to have generated that much in revenue before its release.
GTA 6 could generate $5 Billion in its first week
While surpassing $1 billion in presales is an impressive milestone, some industry projections suggest the game’s launch could be on an entirely different scale.
A July 2026 analysis from market research firm Newzoo estimated that GTA 6 could generate between $3.3 billion and $5.2 billion in cumulative global sales by the end of its first week.
The projection was based on early pre-order performance across major markets and historical sales patterns for successful sequels. Newzoo estimated that the game could generate approximately $260 million in its opening week across the markets it analyzed, with its global sales projection accounting for the expected ramp-up in spending.
For comparison, GTA 5 generated more than $1 billion in its first three days on the market. A potential $5 billion opening week for its successor would represent an extraordinary jump, even for one of the biggest entertainment franchises in history.
It’s worth noting that Sensor Tower’s pre-sales figures are estimates rather than official sales numbers from Rockstar or parent company Take-Two Interactive. The same applies to Newzoo’s launch projections, which are forecasts rather than guaranteed results.
Nevertheless, with more than 10 million estimated pre-sales already on the books, GTA 6 is heading toward a launch that could potentially rewrite the record books.
Are you surprised by the early sales of GTA 6? Let us know down in the comments and in the official Insider Gaming Discord.
Mike has been covering the gaming industry since 2012, and has reported on some of the largest events in the industry while also working as an investigative reporter. Outside of…
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