Internet sleuths have busied themselves digging into Asha Sharma’s Xbox profile, which was revealed by the new Xbox CEO herself on social media. Sharma, who has assumed the role after Phil Spencer suddenly announced his retirement, seemingly created her Xbox account just one month ago, and since then, has racked up more than 10,000 Gamerscore across a variety of games.
The problem is, the pseudo-detectives analysing Sharma’s profile have uncovered some strange behaviour, such as hitting 100% in Firewatch and Ball x Pit, the latter of which she played 43 hours in a single week. She has also unlocked rare achievements in Minecraft and has bounced between ‘random games’ at what must be an extremely busy time for her.
Is Asha Sharma’s Xbox Account Fake?
The leading assumption is that Sharma’s Xbox account is being artificially boosted to secure more ‘validity’ amongst the gamers sceptical of her new role as the CEO of Xbox. Fans have theorized that the account is being buffed by scores of achievements that can be unlocked easily, and in Minecraft, especially, certain tricks (such as achievement servers) are being used to tick more boxes.
This is conjecture, but some things don’t entirely add up.
For instance, in the month leading up to her announcement as Xbox CEO, Sharma pulled in more than 10,000 Gamerscore across games like Halo, Forza, Fallout, and, most recently, Borderlands. It was also noted that many of the games Sharma is playing are the bulk of Xbox’s biggest brands, which could be another attempt to ‘legitimize’ her assignment.
It appears, from the first Xbox Achievement unlocked by the profile, that the account was started on January 15, little more than four weeks before Sharma officially became the CEO of Xbox. We can also see the account’s friends list, which is very small but includes the likes of Stein, Senior Social Media Manager at Xbox, and, of course, Phil ‘P3’ Spencer.
With the mention of Phil Spencer, it’s worth pointing out that, after Sharma revealed her Gamertag, she almost admitted that she’d ‘just started touching games’. One user accused her of doing just that, and she simply replied with, ‘I am no XboxP3’ (a reference to Phil Spencer).
When asked if the account was represented by some AI construct, Sharma wrote, ‘Beep Boop Beep Boop.’ She also explained that her ‘favorite games’ are Halo, Valheim, and Goldeneye.
In a comment, a user explained how Borderlands 2 is a solid recommendation, and Sharma assured them she’d try the game ‘today’. Lo and behold, an hour after that comment was made, the Xbox account had started playing Borderlands 2:
It could be a nothingburger, at the end of the day. It’s no big secret that something of a witch hunt started immediately after the news was dropped regarding these major Xbox changes.
Many accused Satya Nadella, Microsoft’s CEO, of being a puppet master, while others cried nepotism. With Sharma’s background being rooted most recently in AI and showing no signs of gaming experience, the new CEO was always going to be an easy target for die-hard gamers.
Of course, it could also be Sharma making a dedicated, determined effort to bone up on the products she’s going to be spearheading now that she’s the CEO of Xbox. It’s not hard to paint this in a positive light. Perhaps she had a month to grind games ahead of going hard on the job.
It’s easy to see some watching this Xbox profile like a hawk to see what unravels.
Do you think Asha Sharma’s Xbox profile is legit, and she has cranked out the hours in the last month to rack up the Gamerscore? Let us know what you’re thinking on the Insider Gaming Discord server.
For more Insider Gaming coverage, check out the news that Battlefield 6 will get vehicle improvements
Grant has been gaming for 30+ years and in the industry for 10+. You'll probably find him playing a post-apocalyptic game or an extraction shooter somewhere.
More from Grant Taylor-Hill
If she truly hasn’t played a game using a modern controller before January of this year you think she has the coordination to score a single achievement in Halo? Borderlands? Even Minecraft? Nope.
I’m not convinced. We will see what 2026 brings for Xbox.
But right now it does come across as more of a facade than a genuine passion for gaming.
How you can be the CEO of one of the biggest gaming brands in the world and not being passionate about gaming is beyond me.
I don’t have high hopes. I fully expect more QA departments to be gutted and replaced with AI and we will see the quality drop in the games.
We already see this with WoW, replaced GMs with AI (they’re useless like completely useless), and there are more bugs in the game than ever before.
So I’m not looking forward to how she tries to shoehorn AI into gaming, just like she was shoehorned into this role.
Between this, the rising costs of hardware, Bezos predicting we will all be cloud gaming, the future of gaming is looking bleak.
What an exceptionally bizarre push from “fans” to return to exclusive games as if that 1. Matters at all and 2. Is anywhere close to alignment with current sales practices. Is Halo better when Xbox is the only way to play it or is Halo better when it’s not a buggy mess missing major features on release?? I swear, gaming’s loudest fans have the dumbest opinions.
People bought into the Xbox ecosystem. It’s completely logical for them to want the games that were historically exclusive to Xbox to remain that way, just like PlayStation owners want the PlayStation exclusives to remain exclusive. The problem with your though process is that PlayStation game|s remain to be exclusive, while xbox’s will not be. Why would I want for people to be able to play all the titles I’ve invested in, while I cannot do the same with theirs? I wouldn’t. It’s not complicated.
There’s absolutely no defending the remote possibility of getting 10k gamerscore in a month while you both have a full time job and sleep occasionally. This is not up for debate, it is a simple fact of reality. This is 100% an Elon Musk situation at BEST.
No defending this. She’s never played a video game before; she has NO BUSINESS running a video game platform. And this whole profile is such obvious bullshit, it’s insulting they’re trying to sell it to us.
I gave up on xbix last year its absolutely terrible I got barred for saying thankyou I plan on finding something else although all the money I’ve put into am really disappointed in xvox
Buy a pre built PC, you can still get them for decent price. I’m so glad I built my rig in 2024. I could part it out and make almost 4k right now