Take-Two has been in a sticky spot of late. The company faced a protest yesterday in London as former Rockstar employees unfairly dismissed were joined by union members outside Take-Two’s office in the heart of the United Kingdom. Then, an announcement of another GTA 6 delay caused the company’s stock value to plummet by 10%.
In a recent interview, the CEO of Take-Two Interactive, Strauss Zelnick, confirmed that Borderlands 4 also failed to meet expectations, adding another layer of woe to the Take-Two story this year.
Borderlands 4 Didn’t Do as Well as Everyone Thought
In a recent interview with The Game Business, Take-Two CEO Strauss Zelnick confirmed that, while Borderlands 4 had a great launch, it failed to wow with sales figures, and the numbers were ultimately ‘softer’ than the company would have liked.
Here’s the quote:
The critical acclaim for Borderlands 4 was superb, and we’re really happy with the release.
Equally, as you know, there were some challenges with the Steam release. Gearbox has been addressing those challenges and will continue to do so. In terms of units sold out of the gate, the numbers were a little softer than we would have liked. In the fullness of time, we think it’s going to do great.
That means that Zelnick expects Borderlands 4 to keep selling as time goes on, even if the game is already slipping far down the charts in favor of other, more recent titles.
In recent Take-Two news, the publisher found itself in hot water over the delay of Grand Theft Auto 6. While many thought it would be the case, it caused Take-Two’s stock value to drop by around 10%, representative of the shaken faith of investors.
Are you surprised that Borderlands 4 didn’t sell as well as expected? Let me know what you’re thinking on the Insider Gaming Discord server.
For more Insider Gaming coverage, check out the news that bots are coming back to Battlefield 6
Grant has been gaming for 30+ years and in the industry for 10+. You'll probably find him playing a post-apocalyptic game or an extraction shooter somewhere.
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