Square Enix is fully aboard the generative AI train. As part of its latest earnings report on November 6, the company says that it wants AI to handle at least 70% of its QA and debugging on projects by the end of 2027.
They said that a joint research project with the Matsuo Laboratory at the University of Tokyo that is “aimed at improving the efficiency of game development processes through AI technologies.” Square Enix even held a company-wide idea contest with a theme of AI that has seen “several selected ideas developed into projects and currently being promoted internally.”
As far as how the research is being done, Square says that it’s a team of more than 10 people. This team includes researchers from the Matsuo-Iwasawa Laboratory as well is engineers from Square Enix. The overall goal, the company says, is to give them a “competitive advantage” in game development.
This isn’t the first time Square Enix has brough tup its ambitions for AI. Back in early 2024, president Takashi Kiryu said that the company plans to be “aggressive in applying AI and other cutting-edge technologies to both our content development and our publishing functions.”
There were even plans to invest in “blockchain entertainment” in the future.
Insider Gaming has reached out to Square Enix for comment on if this plan would ultimately lead to layoffs. Should a response be received, it will be added to this story.
What do you think of Square Enix wanting 70% of its QA to be handled by AI by the end of 2027? Leave your thoughts down in the comments and join the official Insider Gaming Discord server.
For more Insider Gaming, read about Australia adding Kick and Reddit to its social media ban. And don’t forget to sign up for our weekly newsletter.
Mike has been covering the gaming industry since 2012, and has reported on some of the largest events in the industry while also working as an investigative reporter. Outside of…
More from Mike Straw
