Insider Gaming has learned that EA will be spending a substantial amount of money with creators to help advertise Battlefield 6.
According to sources with knowledge of EA’s plans, EA has been internally poaching content creators for the past month, as well as outsourcing its efforts to various agencies.
For many creators, Battlefield 6’s reveal includes an all-expense-paid trip to Los Angeles (something not unheard of for such events), but also “substantial amounts of money”, said sources.
In a package deal, creators have been offered funds to cover the Battlefield 6 reveal event, as well as being required to release an allocated amount of coverage for its Battlefield 6 Beta, which is scheduled to take place in August.
According to one source who wished to remain anonymous as they weren’t authorized to talk about the deal publicly due to an NDA, it was said that this is “the most amount of money I’ve seen for a sponsored deal”.
Battlefield 6’s ‘CODNext’ style event is scheduled to take place on July 31st.
RELATED – Battlefield 6 Open Beta—Possible Start Date, What to Expect & Do we Know How to Sign Up?
EA is All-In on Battlefield
It’s been known for some time that EA is all-in on Battlefield, with not one, but four studios working on the franchise. DICE, Ripple Effect, Motive Studios, and Criterion have been hard at work on the game for the past few years. Development costs have reportedly totaled around $400 million, with that budget set to increase significantly with the publisher’s advertising plans.
Speaking with developers working on the project, they tell me that some studios have seen delays to other projects at the publisher to focus on Battlefield. One project that has seen pushback is Motive Studios’ Iron Man game, which is a part of a three-game deal with Marvel. It’s said that the game is still years away from release.
EA’s all-in approach to Battlefield includes an ambitious 100 million-player target (not sales), which is something upper management believes is possible internally, thanks to the game’s free-to-play Battle Royale mode, which also includes a competitive gamemode attached.
Whether Battlefield 6 will be a success is unclear, but the consequences if it fails will be a significant blow to EA and its developers.
Are you looking forward to Battlefield 6? Let us know on the Insider Gaming forum.
For more Insider Gaming coverage, check out the news that Assassin’s Creed Shadows could be rated soon for Switch 2
Tom Henderson is Insider Gaming's Co-Founder and Editor-In-Chief. When he's not running one of the industry's leading independent video game websites, he's probably playing an FPS like Call of Duty,…
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