Fallout is almost an indictment of consumerism and capitalism. It’s bursting at the seams with shady, titanic corporations that almost always had some kind of dubious or deceptive subplot tucked behind the scenes in the run-up to the nuclear war that wiped the United States off the map. In this list, we’re breaking down the most iconic brands from Fallout, determining which of the many organisations and corporations in the Fallout Universe stand out amongst the crowd.
Most Recognisable Fallout Brands
There are quite literally hundreds of brands, labels, organisations, and corporations in Fallout, but which of them can be counted as the most iconic? Here’s our definitive list to settle that debate and give you a little more visibility of the most iconic brands from Fallout.
Nuka-Cola is, without a doubt, the most recognisable and iconic brand in Fallout. It’s probably even more recognisable than Vault-Tec, which we’ll get to in a second. In the Fallout Universe, Nuka-Cola is one of the biggest corporations, and its influence is felt far and wide across the post-apocalyptic wasteland. It’s the many millions of bottle caps from Nuka-Cola bottles that became the de facto currency after the bombs fell, after all.
2. Vault-Tec Industries
Vault-Tec Industries was responsible for the construction of the vaults that housed many thousands of people as the bombs rained down across the United States in the Fallout Universe. It’s easily one of the most iconic brands from Fallout – its mascot alone, the blond-haired Vault Boy – is one of the most recognisable characters in modern gaming. It might have been a relatively evil, disingenuous corporation, but that’s the point.
Super-Duper Mart is Fallout’s representation of Wal-Mart, and it’s easily one of the most iconic brands from Fallout. It’s primarily an ‘East Coast’ organisation, so it has only been present in Fallout 3, Fallout 4, and Fallout 76, but that’s enough for the brand to have left a lasting impression on players. One of the earliest missions in Fallout 3 takes players into the heart of a Super-Duper Mart overrun by Raiders, and that’s a hugely memorable portion of the game.
West-Tek is one of those Fallout brands that didn’t gain mass prominence until Fallout 76 when players got the opportunity to visit buildings that once housed this titanic technological corporation. It might not be common knowledge, but West-Tek is one of the most iconic brands from Fallout – it’s the firm responsible for the creation of Power Armor, laser-based weapons, and some of the research into the FEV (Forced Evolutionary Virus).
General Atomics International is responsible for a series of robots that are commonplace across the Fallout Universe. Before The Great War, General Atomics Internationa created the Mister Handy, arguably one of the most recognisable robots from the Fallout series – everyone who has played the games has seen one. It also produced the Mister Gutsy, Robobrain, and co-created Liberty Prime.
6. RobCo Industries
We couldn’t list Generic Atomics International and not mention RobCo Industries! This iconic Fallout brand was founded by none other than Robert Edwin House — that’s right, the Mr. House from Fallout: New Vegas. As Fallout’s answer to Tony Stark, Mr. House’s corporation was responsible for the creation of a huge array of robots: Eyebot, Protectron, Sentry Bot, Securitron, Liberty Prime, and Assaultron. Not only that, but RobCo manufactured the Pip-Boy, one of the most instantly recognisable devices from the Fallout Universe!
Hubris Comics is another iconic Fallout brand that, even if you don’t know it, you’ve come into contact with it. In the Fallout Universe, Hubris Comics publishes a range of illustrated items that users can pick up to get buffs and bonuses – namely the Grognak the Barbarian line of comic books. From Fallout 3 to New Vegas and from Fallout 4 to Fallout 76, Hubris’ influence has been felt by millions of players in Fallout.
8. Poseidon Energy
Poseidon is an energy company, which almost immediately makes it an evil corporation in the Fallout Universe. As the world came grinding to a halt, it was iconic brands like this that squeezed every cent possible out of the citizens of the United States. In Fallout, Poseidon boasted ownership of some memorable locations, like the Helios One plant from New Vegas and the Oil Rig that housed the Enclave. If that wasn’t enough, Poseidon also invented many of the franchise’s Plasma weapons.
Nuclear protection on a budget! Have you ever seen one of the tall, cylindrical, blue devices scattered around Fallout 3, Fallout 4, and Fallout 76? These are the Pulowski Preservation Shelters, and they make up the backbone of a gigantic scam. Upon the impending threat of nuclear annihilation, one person could buy their way into one of these street-mounted shelters, but the only issue was that they didn’t work. They’re full of skeletons of the foolish citizens who were eager to hide in them to escape the nuclear fire.
10. Red Rocket
Red Rocket is a corporation and one of the most iconic brands from Fallout, without any shadow of a doubt. It operated a network of gas stations across the United States of America in the Fallout Universe, and in the wake of the apocalypse, many of them became makeshift shelters and small settlements for survivors. They’re instantly recognisable, almost always because of the large model rockets in a ‘launch pose’ on the rooftops of the gas stations littered around the wasteland.