Ubisoft Thinks Physical Games ‘Won’t Ever Go Away’
There’s a digital revolution taking place at the moment – and Ubisoft is well-placed at the centre of that progressive push into cloud-hosted and digital gaming services. Now that the Microsoft acquisition of Activision has been completed, Ubisoft will prepare to onboard a host of Activision Blizzard games to its Ubisoft+ gaming service.
In an internal interview, Ubisoft’s SVP of Business Development, Chris Early, spoke about the future of digital – and physical – media. He was insistent that while the sale of physical games may decline over time, they won’t ever completely go away – no matter how popular digital downloads and cloud-based games become.
It’s a Digital World
There’s a digital-only version of the current Xbox and PlayStation consoles – and rumours have been circulating that the next Nintendo Switch console may have a cloud-based version, too. However, there are still plenty of players who pick a physical game over a digital one, and even Sony’s latest update to the PlayStation 5 console included the introduction of an attachable disc drive.
There’s a collector edition market. There’s the aspect of gifting physical items and allowing access for people to be able to easily purchase a game in a store and gift them to their friends or family. Some people will always want to own a physical disc. I just don’t think it’s going away. Do I think physical sales might get lower over time? Sure, but will it ever completely go away? I don’t think so.
Early did take the opportunity to talk about the advantages of streaming games, though. He stressed how users can try out a game without waiting for a download, for example – and as technology gets better, so too does the service itself.