Ubisoft has promoted its Chief Diversity, Inclusion, Accessibility, and Social Impact Officer to Chief AI Enablement Officer as the company’s AI push continues.
The announcement came via Raashi Sikka’s LinkedIn profile, where she said she would step into the new role after 5 years at the company.
Ubisoft’s GenAI Push
In the announcement, Sikka said, “AI is poised to be one of the biggest shifts across tech, culture and society, and it will redefine how we work. My goal is to ensure that the organization and our teams feel equipped and confident to navigate this shift and anticipate what’s ahead. It’s a question I care about deeply; how do we make sure change works for the people living through it?”
The announcement comes shortly after Ubisoft internally announced that Motherbrain, a Gen-AI initiative, will now serve as a ‘global entity’ across Ubisoft.
On October 7th, Ubisoft shared new details about Motherbrain with the company, stating that “Motherbrain is now a dedicated Ubisoft team focused on turning generative AI into real gameplay experiences.”
READ MORE – Huge Gaming Firms Targeted by Probe Pursuing ‘Dark Patterns’ and ‘Gaming Addiction’
In the announcement, Ubisoft leadership was adamant that GenAI is still just a creative tool, and that it is not a replacement for writers, designers, and actors.
Moving forward, it is now internally expected that Motherbrain and GenAI will be explored by every team at Ubisoft.
“In some games, it can be the heart of the experience: characters you talk to, squadmates who adapt to your plan, worlds that live on their own. In others, it can sit under the hood, making existing systems like behavior trees smart, onboarding more personal, and accessibility better,” said Xavier Manzanares, the general manager of Motherbrain.
As an added little tidbit, yes, the name Motherbrain was inspired by Metroid and Phantasy Star. It was a name that stuck from its conception phase, and “we like that it sounds like it comes from games rather than a lab, because that’s exactly where we come from,: it was said.
What do you think of Ubisoft’s heavy push into GenAI? If you’re a developer and in the industry, you can give me your thoughts anonymously at [email protected] for a potential future story.
You can also share your thoughts on GenAI on the Insider Gaming Discord server.
For more Insider Gaming coverage, check out the recent developer secret revealed about Skyrim, and don’t forget to sign up for our weekly newsletter
Tom Henderson is Insider Gaming's Co-Founder and Editor-In-Chief. When he's not running one of the industry's leading independent video game websites, he's probably playing an FPS like Call of Duty,…
More from Tom Henderson
Comments