Ubisoft’s CEO Thinks Cloud Gaming Will Become As Popular As Netflix
In a recent interview, the CEO of Ubisoft, Yves Guillemot, spoke highly about the future of cloud gaming, stressing how popular he thinks it’s going to become and going as far as to compare it to Netflix’s successful model.
He made this statement just weeks after Ubisoft put pen to paper and signed a deal with Microsoft focused on cloud streaming – which helped to put the Microsoft x Activision acquisition one step closer to completion.
It’s All In The Cloud
In this interview with FT, Guillemot boldly predicted that cloud gaming will be as popular as Netflix in the future and that the concept will follow a similar growth trend:
When Netflix first said it was going to go into streaming, their shares fell a lot and they were widely criticised. Today we see what they have become. It’s going to be the same with video games but it will take time. But when it takes off, it will happen very quickly.
He stressed that it’ll take around five to ten years for the real growth to take place, but he said that when it does finally hit, ‘many games will be produced in the cloud.’ He’s not alone with this line of thinking, though – many of the obstacles preventing Microsoft from acquiring Activision concerned cloud gaming licensing, and in recent weeks, it seems to have been made clear that Microsoft is also still working on Project Keystone – a cloud-based gaming console.
With services like Xbox Cloud Gaming, GeForce Now, PlayStation Now, and Ubisoft+ becoming more popular over time, it does seem inevitable that, eventually, cloud-based alternatives to traditional gaming practices will soar in their success.