A Trailer During Summer Game Fest Costs $250,000 for 1 Minute, It’s Claimed

A new report from Esquire has outlined the approximate costs for running a trailer during Geoff Keighley’s Summer Game Fest.

The outlet says that according to ‘multiple marketing professionals’, the Summer Game Fest’s main show will cost “$250,000 for 1 minute, $350,000 for 1.5 minutes, $450,000 for 2 minutes, and $550,000 for 2.5 minutes”, with the prices allegedly being in line with last year’s edition of The Game Awards.

“If you add up all of the 1-to-2.5-minute trailers aired during last year’s Summer Game Fest, those price levels could translate into a $9.65 million”, says Esquire. Speaking to PR professionals, the outlet says that “PR folks at larger studios say these trailer premieres are worth the spend”, but “the current pricing tiers make Summer Game Fest an unattainable goal for most indie developers and publishers”.

What’s particularly interesting here, though, is that the prices this year are supposedly the same as those of The Game Awards, which could explain why the show pressed winners during their acceptance speeches to “Wrap it up” after only 30 seconds of speaking—which is $125,000 of potential marketing revenue.

Geoff Keighley is yet to respond to the report.

What do you think about the pricing of Summer Game Fest and The Game Awards trailer? Let us know in the comments below.


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  1. So Geoff’s just conning people that’s why most don’t want to work with him and mostly no names work with him good to know.

  2. Like I said the other day; this is why you’ll never see Nintendo at SGF. They don’t need to, nor want to, pay to play. King Nepo Baby can shove it up his ass. Making money doing absolutely nothing. That’s why we didn’t get any speeches at the game awards, and instead got Keighley frothing over non announcements.

  3. The worst part about the VGAs was how quickly they were wrapping up speeches. No one felt they had the proper time to express their joy of winning an award. I already know about the games, let me hear the devs that made it and how they feel.

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