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Take-Two CEO Says Physical Games Still Have a Future

Strauss Zelnick compares physical games to vinyl, saying a small market will remain even as digital makes up 98% of Take-Two’s business.

We are just a week away from the release of Grand Theft Auto 6, and while it is a highly anticipated game that is breaking pre-order records, it’s also controversial because it does not have a physical disc release. Despite this, Strauss Zelnick still believes physical media has a place in gaming, and he made his case in a recent interview.

Strauss Zelnick Says Physical Media Is Not Finished

gta 6 ultimate edition cover box art
Credit to Rockstar Games

Speaking with Christopher Dring of The Game Business, Zelnick compared physical games to the vinyl industry, noting that a group of collectors will always want to own physical versions of the games they play. Still, he stresses that physical media will be a very small part of the video game industry moving forward.

“It may not be the end, but listen, we’ve been talking, you and I, for a long time,” he said. “I predicted that digital distribution would be well over 90% of the business more than 10 years ago. I don’t always get it right, but this one I got right. Will there always be some physical business? Yes, in the same way that there’s still a vinyl business in recorded music. But it’s going to be a very small part of the business.”

Grand Theft Auto 6 will release on November 19. It will be available on PlayStation 5 and XBOX Series consoles. For those who still have last-gen technology on the XBOX side, Microsoft’s gaming wing recently announced that cloud play is an option for them to experience GTA 6.

What do you think? Will physical media always have a place in gaming? Share your thoughts about this story and all others in our official Discord server.


For more coverage on Insider Gaming, check out the record-breaking pre-order sales information for Grand Theft Auto 6. Don’t forget to sign up for our weekly newsletter, too.

Written by
Robert DeFelice
News Writer

I'm Robert DeFelice. I spent years covering pro-wrestling industry for outlets such as Fightful. After years in wrestling journalism, I’ve transitioned to video games, another passion of mine.

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