Around 20% of all new games released on Steam in 2025 have disclosed using generative AI in some way, shape, or form.
Totally Human Media CEO Ichiro Lambe released a report over the weekend breaking down how generative AI is used in recent games along with how many games on Steam are actually revealing its usage.
Utilizing the Steam API, Lambe discovered that 1 in 5 games released this year disclosed generative AI usage in some way. According to the data, 60% of the usage comes via visual asset generation such as backgrounds, models, and more.
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Other areas where it was used was in audio generation, marketing and promotional materials, text and narrative generation, and code and game logic. It was also found, however, that AI is being used as part of general gameplay as well.
The report mentions games like inZOI, Comedy Night, Nyric, and Bitmagic, among others, all using AI during game runtime for various purposes. Nyric, for example, allows players to “prompt 3D realms into existence”. inZOI, the Sims rival from Krafton, lets players generate textures or 3D images via text prompts, among other uses.
When it comes to AI usage in games as a whole, only 7% (or 7,818) of games on Steam use generative AI in some way. While it appears low, that number is up drastically from the 1,000 games on the platform that Lambe discovered just over a year ago.
With AI being used more and more at studios and within game development, it seems like the number will continue to rise in the coming months and years. Recently, it was claimed that King is replacing recently laid off staff with the AI tools they created.
What do you make of more games using generative AI in their development and, in some cases, gameplay? Let us know down below, and join the discussion in the official Insider Gaming forums.
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Mike has been covering the gaming industry since 2012, and has reported on some of the largest events in the industry while also working as an investigative reporter. Outside of…
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