IKEA Is Opening a Roblox Store and Hiring Real Employees to Staff It

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IKEA has just revealed plans to hire ten employees to work in a fully virtual store housed exclusively within the confines of Roblox. The furniture giant confirmed today that ‘The Co-Worker Game’ will come to the Roblox ecosystem on June 24, with ten successful applicants being hired to ‘serve up endless amounts of meatballs’ or organise the virtual furniture displays in and around the store.

The twist here is that these employees will earn a decent wage – around £13.15 per hour. That’s the ‘London Living Wage’ per the latest update, but it hasn’t been confirmed how many hours per week or month the successful applicants will be asked to ‘work’.

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In a press release published recently, IKEA confirmed that applications for the ten roles are now live and that applicants have until June 16 to get their forms in. It’s a bizarre interview process with some inane questions, but that’s partly what we’d expect from a role like this, which is borderline experimental at best.

It’s reportedly part of an initiative called ‘Careers Done Different’, and it’s part of a drive to entice younger people into a career at IKEA.

In the press release, IKEA’s Darren Taylor said:

We’re excited to be the first brand to launch paid work on Roblox to showcase how we do careers differently, bringing our unique careers philosophy to life. At IKEA, there is no set route to career progression. Our co-workers are able to change roles, switch departments, and grow in any direction they choose, both in the game or in the real world. There are many ways to learn and grow at IKEA, and that’s what IKEA on Roblox is all about.

It’s a serious process, though. From the initial application, there will be a shortlist drawn up and applicants will need to undertake a virtual interview. The roles are also only open to those aged 18 and over in the United Kingdom and the Republic of Ireland.

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