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Tencent Files ‘Honor of Kings: Ace’ Trademark For a New PC Game

Tencent recently submitted a new trademark application to the EUIPO (European Union Intellectual Property Office), requesting the registration of a new game called Honor of Kings: ACE. Not much is known about this game beyond what the filing indicates, but it looks as though it’ll be a PC game with an esports angle.

This is a drastic pivot, taking Honor of Kings away from the mobile-centric ecosystem it has enjoyed for many years as one of the top-grossing MOBAs in the space.

What Do We Know About Honor of Kings: Ace?

Right now, all we know about Honor of Kings: Ace is that the project is in the registration phase, with Tencent applying for an EU-based trademark for the brand name. This was discovered recently by ThePhraseMaker, who makes many of the same assumptions that I would.

Firstly, it looks as though Honor of Kings: Ace will be a PC game and not a mobile-focused title. That’s enough of a change off the bat for this project to be super intriguing, of course.

It also looks as though Honor of Kings: Ace will support an esports ecosystem, leaning into the competitive gaming circuit accommodated so well by the mobile title. This, again, is a very ‘common sense’ assumption, given the power HoK has in the competitive gaming market already.

There’s also a reference to Honor of Kings: Ace bearing the hallmarks of a live-service game, which again makes complete sense.

If you’re at all interested in the esports side of Honor of Kings, check out the latest predictions for the Arena of Valor Premier League on Polymarket.

Tencent is working on another HoK game as we speak, called Honor of Kings: World. This is a confirmed and marketed open-world RPG akin to Genshin Impact, and users are pre-registering online now to get access to the playtests whenever they go live.

What do you think Honor of Kings: Ace is? Let us know your thoughts on the Insider Gaming Discord server.


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Written by
Grant Taylor-Hill
Senior Editor and Esports Lead

Grant has been gaming for 30+ years and in the industry for 10+. You'll probably find him playing a post-apocalyptic game or an extraction shooter somewhere.

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