Former President and CEO of Nintendo of America, Doug Bowser, has joined Hasbro’s board of directors.
For those unaware, it was announced back in September 2025 that Doug Bowser will retire from his position as President of Nintendo of America on December 31, 2025, with Devon Pritchard taking his place in the new year. Now, Bowser will be taking up a new position in one of the biggest toy, games, and IP companies.
Doug Bowser and Carla Vernón Join Hasbro’s Board of Directors
Announced through a new press release, Doug Bowser, the former COO and President of Nintendo of America, and Carla Vernón, the CEO of The Honest Company, have joined Hasbro’s board of directors. Before heading to Hasbro, Doug Bowser was influential in Nintendo’s growth in America, overseeing the launch of Nintendo Switch and the Switch 2 in the Americas. Bowser also helped launch the Nintendo San Francisco Store and expanded the company’s presence in Latin America by re-entering the Brazilian market, among several other contributions.
Carla Vernón, on the other hand, was influential in the strategic and financial transformation of The Honest Company, which led to strengthened operational discipline, improved profitability, and positioned Honest for long-term, sustainable growth.
Here’s what Rich Stoddart, Chair of Hasbro’s Board of Directors, had to say on Doug and Carla joining:
“We are delighted to have Doug and Carla join our seasoned and dynamic Board of Directors. “Doug and Carla bring extensive leadership experience across consumer brands and franchise management. Their expertise and guidance will be invaluable as Hasbro continues to execute its long-term innovation and growth strategy.”
The CEO of Hasbro also shared his views on the recent additions:
“Doug and Carla bring deep expertise in building iconic brands, creating meaningful consumer experiences, and driving innovation and transformation across their respective industries. Their leadership will be invaluable as we continue to execute our Playing To Win strategy and deliver extraordinary play experiences to fans around the world.”
In other news, Nintendo once objected to Sonic outrunning Mario in artwork for the Olympic Games. Additionally, Mario’s voice actor has debunked the “weird online narrative” about Nintendo Directs. What are your thoughts on Former Nintendo President, Doug Bowser, joining Hasbro’s board of directors? Leave your thoughts down in the comments, and join the official Insider Gaming Discord server.
For more information from Insider Gaming, read about Hitman: World of Assassination receiving a cross-progression update next month. Don’t forget to sign up for our weekly newsletter.
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