The Esports World Cup is in full flow in Riyadh, and the list of brands and companies sponsoring the eight-week-long competitive showcase grows longer by the day. More brands have partnered with or sponsored the Esports World Cup than you’d see at most super-sized sporting events, marking the prominence and profile of the ambitious showcase for all to see.
With a prize pool worth $60 million and 21 games being featured over the two months, the Esports World Cup certainly is the biggest esports event in history.
Every Esports World Cup Sponsor
Plenty of brands have signed up to have their logo represented somewhere during the Esports World Cup. It’s an event that has already pulled in tens of millions of viewers, and as it’s set to run through August, there’s plenty of length left in the road for other brands to get on board.
Recently, it was revealed that the likes of Mentos, Heinz, and Pepsi all stood up to link their labels with the EWC, which is taking place in Saudi Arabia. That’s only a small assortment of big-brand, household names sponsoring the grandest tournament in esports, though.
Here’s the full list of Esports World Cup sponsors:
- Sony
- Amazon
- Honor
- Moonton
- Sportfive
- The Esports Awards
- Level Infinite
- Bayes Esports
- GRID
- LG UltraGear
- SecretLab
- KitKat
- TikTok
- Adidas
- DAZN
- Pepsi
- Axe Body Spray
- Clear Men Shampoo
- Audiotool
- Warner Bros. Discovery
- Star Sports Network
- STC Group
- ARAMCO
- Barn’s Coffee
- Jameel Motorsport
- Qiddiya City
- Logitech
Almost every partnership or sponsorship comes with exclusive activations that support the growth of the Esports World Cup’s profile. What’s more remarkable is the fact that more sponsors are pouring in while the tournaments are ongoing.
Whether local to Riyadh or on an international scale, these brands are helping to ‘legitimise’ a tournament that some esports fans had their fair share of issues with – but are settling over time.
The Esports World Cup is a phenomenal event that’s setting a new bar for the industry. Even if you disagree with the setting, you can’t discredit the power of the showcase.
For more Insider Gaming Esports, check out the prize for Wimbledon’s eChamps
