Anthem Sold 2 Million Copies in One Week And Then Died
Anthem was released in February 2019 to a middle-of-the-road reception following a rampant marketing campaign from EA and developer BioWare that included a launch trailer directed by Neill Blomkamp. It suffered immeasurably over the years, with the ambitious ‘looter shooter’ live service game crumbling post-launch, despite a reported two million copies being sold in just one week.
It was further reported by a former Electronic Arts manager on LinkedIn that, in its lifetime, Anthem sold five million copies, falling short of EA’s expectations. It was ultimately abandoned by BioWare, with the roadmap being mostly undelivered, and over time, the player count plunged.
A Success, Until It Wasn’t
In earlier marketing materials, Anthem looked superb. It boasted an intriguing story, putting players in a post-apocalyptic world where they’d become a ‘Freelancer’, a last defender of the people against a range of aggressive, oppressive enemies made up of super-sized insects, beastly creatures, and bloodthirsty humans.
However, this live service game didn’t pan out quite as planned for BioWare, and thanks to a series of technical issues that were present at the launch, the game started wavering quite early on. It has secured a massive audience thanks to the promotional campaign, but that audience abandoned this attractive and admittedly quite exciting game relatively fast.
It was revealed on the LinkedIn profile of a former Senior Global Marketing Manager (thanks to Timur222) at EA that Anthem shipped two million copies in seven days, which is quite huge for any new IP. It then sold a total of five million copies in its lifetime – but it’s expected that in 2024, it could be taken offline. In recent months, Electronic Arts has been pulling offline a wide array of games, from Mirror’s Edge Catalyst to the Bad Company series of Battlefield games. Could Anthem be the next game to suffer from that treatment?
Did you ever play Anthem? Was it that bad of an experience for you?