Another Nail In The E3 Coffin As ESA And ReedPop Part Ways

ESA And ReedPop Part Ways E3

It truly seems that the end of E3 is here, and the latest news seems to confirm that. In a new report from, PAX organizer ReedPop, and the ESA have announced they will no longer be working together on E3.

The news comes after over a year of partnership and the cancellation of E3 2023.

“We appreciate ReedPop’s partnership over the past 14 months and support their ongoing efforts to bring industry and fans together through their various events,” ESA president and CEO Stanley Pierre-Louis said via GI Biz. “While the reach of E3 remains unmatched in our industry, we are continuing to explore how we can evolve it to best serve the video game industry and are evaluating every aspect of the event, from format to location. We are committed to our role as a convenor for the industry and look forward to sharing news about E3 in the coming months.”

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ReedPop’s games event head Kyle Marsden-Kisk said that the company enjoyed its time working with the ESA and “appreciates their commitment to the games industry”.

Alongside the news of the ending of the partnership, GI Biz reports that E3 2024 won’t take place at the Los Angeles Convention Center. While the outlet went short of saying the event has been canceled altogether, it certainly appears to be the case.

The ESA, according to the report, is working on a “reimagining” of the event for 2025. That said, it’s tough to see it happening based on the last few years and the latest news.

What do you think of ReedPop and the ESA ending their partnership regarding E3? For more Insider Gaming, check out the latest on the next Nintendo Switch console.