Fnatic, one of the oldest esports organizations in Europe, is reportedly evaluating a sale that would come with a whopping $100 million price tag. In a report shared late last week, it was suggested that multiple parties are interested in securing the brand, and Fnatic has brought in a consultancy firm to engage investors.
Potential buyers are said to include companies across a broad array of verticals, including traditional sports, media, and entertainment.
Fnatic Wants a Full Acquisition
In early reports, it has been suggested that some serious investors are eyeing up Fnatic, one of the most iconic brands in the modern esports space. Fnatic boasts a legacy that few organizations can attest to, and despite having recent drops in revenue, the company is still bursting with potential.
Historically, the organization has been one of the first labels in esports to innovate and expand beyond mere competition. In 2016, the company launched Fnatic Gear, a high-end peripherals division, which went on to sell one million units before the brand was sold to Sony’s INZONE label.
It should be stressed that $100 million is one hell of a target. In recent years, esports organizations have been bought and sold for far less, despite being valued internally with much higher price points.
For instance, Luminosity was sold in 2025 for just over $3 million, and FaZe Clan was valued at just $18 million in 2023. The latter organization once peaked with a valuation of $725 million, but the tumultuousness of the company proved too volatile in too short a time.
Analysts have argued that if any organization can command that tag, it’s Fnatic.
Let us know on the Insider Gaming Discord server what you’re thinking about this Fnatic news.
For more Insider Gaming coverage, check out the recent announcement of Fortnite’s Esports World Cup tournament
Grant has been gaming for 30+ years and in the industry for 10+. You'll probably find him playing a post-apocalyptic game or an extraction shooter somewhere.
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