The new XBOX CEO has revealed that the Game Pass price reduction has been ‘a good first step’ for the company.
Towards the end of last year, it was announced that the price of XBOX Game Pass Ultimate would increase by 50%, and the decision didn’t sit well with the community. Since then, the new CEO has stepped in, and one of her first decisions has been to decrease the price, which a whole lot of players have appreciated.
Game Pass Price Drop Has Been Good, But There’s Still a Way to Go
A report by Verge (via Gamerant) reveals an internal memo from XBOX CEO Asha Sharma detailing how the Game Pass Price Drop has impacted the company. The CEO has stated that the price reductions have led to growth in acquisitions and improved retention for the subscription service. The memo didn’t include any statistics on how many new customers they have acquired. Check out the statement below:
Since our price reduction, we have seen acquisitions grow and retention improve, which is a good first step. We will not solve this in one moment or one launch.
The CEO added that the problem hasn’t been solved completely, and some time and some resolutions remain before they can be on the “path to restore durable growth.” For those unaware, if players tried to subscribe to XBOX Game Pass Ultimate before the price drop, it would have cost them $29.99 per month. Since the price has been reduced, it now costs players $22.99 per month. The CEO decreased the price as it felt “too expensive”.
In other news, a host of upcoming games have been added to XBOX Game Pass Coming Soon, suggesting they might appear at the upcoming showcase. Additionally, EA ‘hated’ the idea of a Family Tier of XBOX Game Pass, ultimately leading Microsoft to scrap development. What are your thoughts on the Game Pass price drop being good for the company? Leave your thoughts down in the comments, and join the official Insider Gaming Discord server.
For more information from Insider Gaming, read about ARC Raiders finally winning a Game of the Year award. Don’t forget to sign up for our weekly newsletter.
Comments